Who is your ideal customer?
What traits do they share? What do they care about, believe in, and struggle with?

Why this matters
If you try to talk to everyone, no one really listens. Understanding your ideal audience helps you craft a message that connects deeply and personally.
Your product or service is not for “everyone” — it's for the right people.

Tips for your answer
Try to describe the people you truly want to serve — not just those who buy from you now, but the ones who really “get” your value. What industry are they in? What stage of growth? What are their goals, values, or struggles?

Our ideal customers are independent business owners and small teams working in the wellness and personal growth space — such as yoga instructors, life coaches, holistic therapists, and nutrition experts. They are mission-driven people who value authenticity, human connection, and long-term transformation over short-term trends.

They’re usually not very tech-savvy and don’t have a big marketing team behind them. That’s why they often feel overwhelmed by social media, confused by branding buzzwords, and unsure how to clearly explain what they offer.

What they truly want is to help others and make a living doing meaningful work. But their biggest struggle is visibility: how to be seen without shouting, how to grow without selling out, and how to speak in a way that feels aligned with who they are.

They’re usually between 30 and 55 years old, often women, and very relationship-oriented. They care deeply about emotional wellbeing, sustainability, and balance. Many of them left corporate jobs to follow a more conscious lifestyle.

They don’t respond well to aggressive marketing or fake promises. What they appreciate is clarity, empathy, and a sense of being understood. When they find a brand that speaks their language — quietly but confidently — they become loyal advocates and long-term clients.

Prompt
What challenges do your ideal customers face every day — the ones that your product or service helps to solve? What keeps them stuck, overwhelmed, or searching for a solution?

Why this matters
People don’t buy products — they buy solutions. The more clearly you understand what your audience is struggling with, the more powerfully you can position yourself as the answer. Great positioning starts by solving something that really hurts.

Tips for your answer
ocus on real-life pain points: What’s broken, slow, frustrating, or unclear for them? What do they wish worked better? Try to go beyond the surface and describe what this struggle feels like in their everyday life.

Our ideal customers are independent business owners and small teams working in the wellness and personal growth space — such as yoga instructors, life coaches, holistic therapists, and nutrition experts. They are mission-driven people who value authenticity, human connection, and long-term transformation over short-term trends.

They’re usually not very tech-savvy and don’t have a big marketing team behind them. That’s why they often feel overwhelmed by social media, confused by branding buzzwords, and unsure how to clearly explain what they offer.

What they truly want is to help others and make a living doing meaningful work. But their biggest struggle is visibility: how to be seen without shouting, how to grow without selling out, and how to speak in a way that feels aligned with who they are.

They’re usually between 30 and 55 years old, often women, and very relationship-oriented. They care deeply about emotional wellbeing, sustainability, and balance. Many of them left corporate jobs to follow a more conscious lifestyle.

They don’t respond well to aggressive marketing or fake promises. What they appreciate is clarity, empathy, and a sense of being understood. When they find a brand that speaks their language — quietly but confidently — they become loyal advocates and long-term clients.

Prompt
Are there common solutions in your industry that your audience has tried — and found disappointing? What’s missing, frustrating, or untrustworthy in the current market?

Why this matters
Understanding what your audience dislikes or mistrusts helps you position your offer as the better choice. You don’t just solve a problem — you improve on everything that’s already failed them. This builds trust and emotional alignment.

Tips for your answer
Think about what your clients often complain about before they find you. What didn’t work for them? What promises were broken? What felt fake, overpriced, too generic, or just off?
Try to be specific. One strong example is better than ten vague statements.

Many of our clients have tried working with digital agencies or freelance designers before. The most common complaint is that those solutions felt too generic and disconnected. The agency provided a decent-looking website, but didn’t help them clarify their message. Or the freelancer built a visual brand, but never asked about their values, their story, or their audience.

Another disappointment is the “template mentality.” So many clients feel like they’ve been shoved into someone else’s formula: same tone, same layout, same social media content — just with their logo slapped on top. This makes them feel invisible, like their uniqueness has been erased instead of amplified.

Some also mention feeling “sold to” rather than listened to. Previous service providers often push expensive packages or vague strategies without taking time to understand the business. There’s a lack of empathy and long-term vision. The process feels fast, shallow, and ultimately unsatisfying.

Pricing is another issue. Clients often pay a lot upfront but are left with half-baked deliverables — or they keep having to pay extra for every small revision. This leads to frustration and a growing distrust toward consultants, strategists, and designers in general.

Overall, what disappoints them is the feeling of being treated like a project, not a person. They want a partner who’s invested in their success — someone who sees what makes them different and builds from there.

Prompt
What’s the one thing your company offers that no one else can — or at least, not in the way you do? What is your unique value?

Why this matters
Your uniqueness is the cornerstone of your positioning. It’s what makes people remember you, recommend you, and choose you over the rest. If you don’t define it clearly, you risk blending in. Strong brands don’t compete — they stand apart.

Tips for your answer
Try to go beyond features or price. What do people experience with you that they can’t find elsewhere? What do you believe in that others overlook? Is it your process, your tone, your values, your background, your people?
An 80-word paragraph is enough.

What makes us unique is our ability to combine deep listening with structured strategy. We don’t offer one-size-fits-all branding packages — we build each brand from the inside out, starting with who the client really is and what they stand for.

Unlike many agencies, we don’t just “deliver” assets — we guide a discovery process that helps clients clarify their vision, voice, and value. Every deliverable (from copy to visuals) is grounded in strategic profiling. It’s not just pretty — it’s precise.

Our tone is another key differentiator. We speak in a clear, honest, human way — never overcomplicated, never corporate-sounding. Clients feel safe opening up with us because we meet them where they are. Many say it feels like having a strategist and a coach in the same room.

We also prioritize long-term alignment. We don’t just build a brand — we teach clients how to live it. That means training their teams, refining their voice, and staying present even after launch. We’re not just a vendor — we’re a growth partner.

Lastly, we’re values-driven. We choose to work with companies we believe in, and we’re honest when we’re not the right fit. That transparency builds trust and makes the collaboration smoother, deeper, and more joyful.

Prompt
What are the concrete, visible, or tangible elements that make your method or solution different — and better?

Why this matters
People don’t buy ideas — they buy actions, methods, results. Explaining how you deliver your value helps your brand appear more credible, structured, and trustworthy. It's where theory becomes reality.

Tips for your answer
Describe your process, your way of working, or your client experience. How is it different from the usual? What happens first, second, last? What do clients often say about how you do things?
Focus on specifics, not philosophy.
An 80-word paragraph is enough.

Our process begins with a one-on-one discovery session, where we spend 90 minutes diving deep into the client's story, challenges, and vision. We don’t use questionnaires or automated templates — we listen, take notes, and ask strategic questions in real time.

From there, we create a personalized brand map: a document that outlines their tone of voice, messaging pillars, customer personas, and visual keywords. This becomes the foundation for all creative output — from website copy to logo design.

What makes our approach different is the level of clarity we bring before we even start “creating.” Many agencies jump straight into design or copy without aligning on brand identity first. We don’t move forward until there’s strategic consensus.

We also work in weekly sprints. Every Monday, the client knows exactly what we’re working on, and by Friday they receive a finished deliverable. This rhythm keeps things focused, fast, and stress-free — especially for business owners juggling multiple priorities.

Another unique feature is our feedback system. We use collaborative tools that let clients comment directly on layouts or texts, eliminating long email chains or unclear revisions. Clients often say our system feels “clean, empowering, and surprisingly human.”

We turn what often feels like a chaotic process into something structured, transparent, and actually enjoyable. That’s what clients remember — and recommend.

Prompt
What proof do you have that your solution works? What evidence, data, certifications, results, or outcomes can you show to build trust?

Why this matters
Trust is not built with words alone — it needs evidence. In a crowded market, credibility is your brand’s currency. The more proof you offer, the more confident people feel in choosing you.

Tips for your answer
Think about awards, certifications, case studies, performance data, published results, or any kind of success metric. Even testimonials or before/after examples count. You don’t need to sound “corporate” — just real.

Our credibility comes from a mix of client results, third-party recognition, and consistent delivery. Over the past five years, 92% of our projects have led to measurable growth in visibility, engagement, or sales — and we track those metrics together with the client.

We’ve worked with over 60 companies across Italy and Switzerland, in sectors ranging from wellness to tech to sustainable food. Our work has been featured in industry blogs and two national business magazines.

Several of our projects have resulted in client companies being selected for incubators, awards, or funding rounds — thanks in part to the clarity and positioning we helped them achieve. One client reported a 40% increase in qualified leads just three months after implementing our messaging strategy.

On the qualitative side, we regularly collect feedback and publish testimonials. Clients often mention that they felt “seen,” “supported,” and “finally aligned” after working with us. These stories are part of what builds trust: real people, real transformations.

In terms of credentials, our team includes certified brand strategists and UX writers. We also follow GDPR and accessibility best practices in everything we produce.

But our strongest proof? The fact that 80% of our business comes from referrals. That says more than any ad ever could.

Prompt
Do you have testimonials, reviews, or client feedback that show the value and impact of your work? What have people actually said?

Why this matters
Nothing builds trust like hearing it from someone who’s already experienced your value. Real voices, real words — not only confirm your credibility but reveal what matters most to your clients.

Tips for your answer
Try to recall actual client quotes, even informal ones. What have they thanked you for? What surprised them? What problem did you help solve that made them say “wow”? You can paraphrase or copy/paste real feedback.

Our clients often say we bring clarity where there was confusion. One said, “I finally feel like my business has a voice that sounds like me.” Another told us, “It’s like you saw my brand more clearly than I ever could.” These kinds of comments come up again and again — our strength is helping people articulate what they’ve always felt but never managed to express.

Many clients also praise our process. One recent testimonial reads: “You made the whole experience so fluid. For once, I didn’t feel overwhelmed — I felt guided.” Another wrote: “I expected a branding process. What I got was a shift in how I see my business.”

We collect and publish feedback on our website and proposal decks, and we often receive voice notes or emails from clients expressing their gratitude — especially after a brand launch. We save these and sometimes ask permission to quote them publicly.

Our most shared testimonial was simple but powerful: “If you’re looking for a partner who listens, translates your chaos into clarity, and makes you feel like your brand finally has a soul — talk to them.”

That one still gives us goosebumps.

Prompt
What emotional transformation do you want to create? How should your clients feel when the work is done — relieved, proud, inspired, confident?

Why this matters
People don’t just buy outcomes — they remember how you made them feel. Emotional impact is a huge part of brand value. If you can describe the emotional shift you enable, you create connection and loyalty.

Tips for your answer
Focus on emotions, not just results. Do your clients feel more confident? More at peace? More in control? More visible? Try to describe how they feel before and after working with you.

We want our clients to feel relieved, empowered, and proud when the work is done. Many of them come to us feeling confused or scattered — they have so many ideas, but no clear message or direction. By the end of our process, they usually say things like: “Now I know exactly what I stand for,” or “I finally feel like I can explain my business without second-guessing myself.”

There’s a deep emotional release that happens when someone feels seen and understood — especially in business, where so much is about doing and producing. We create space for them to reconnect with their why, and that often brings a sense of renewed clarity and motivation.

We also want our clients to feel aligned — like their public image finally matches their internal values. That kind of alignment builds confidence. One client told us: “For the first time, I feel like my brand represents me — not who I thought I was supposed to be.”

Our goal isn’t just to deliver a brand strategy or a set of assets. It’s to shift how our clients see themselves, and how they carry their business forward. When they walk away feeling lighter, clearer, and energized — we know we’ve done it right.

Prompt
What do your ideal clients hope to achieve by working with you? What improvements, goals, or changes are they looking for in practical terms?

Why this matters
Emotional connection is powerful, but results still matter. Understanding your clients’ expected outcomes helps you align your offer with what they’re really looking for — and helps you measure success with clarity.

Tips for your answer
Think about tangible goals your clients want to reach: more visibility, more clients, more clarity, better reputation, a strong website, media coverage, more time, less stress, etc.
Be honest and specific — what do they want to see, gain, or stop struggling with?

Our clients usually want clarity, confidence, and visibility. The most immediate result they expect is a stronger message: a way to talk about their business that feels authentic and clear, not vague or generic. Many say, “I just want to explain what I do without stumbling.”

They also expect a brand presence that opens doors. For example: a website that finally looks like them, language that speaks to their real audience, or a pitch deck that gets attention. These aren’t vanity metrics — they’re tools to create new opportunities, attract aligned clients, and build reputation.

In practical terms, they often want to:

• Attract more qualified leads
• Increase engagement on social channels
• Improve conversions on their website
• Get media attention or speaking invitations
• Position themselves for partnerships or funding

Many also hope to save time. Before working with us, they spend hours rewriting bios, presentations, or proposals — and still don’t feel confident. They expect to walk away with a toolkit they can reuse and adapt with ease.

Finally, some clients are looking for internal clarity — not just for the outside world. They want their team to feel more aligned, to stop reinventing the wheel, and to finally have a shared language that represents the business at its best.

Prompt
If someone could describe your brand in just one sentence, what would you want them to say — or feel? What core message should stay with them?

Why this matters
This is your positioning distilled. The essence. The line that sticks in people’s minds long after they’ve met you. When your message is clear and memorable, your brand becomes recognizable — and referable.

Tips for your answer
Think about what’s at the heart of everything you do. What promise do you make? What belief drives your work? What transformation do you deliver? Try to write it as a short sentence or idea — something you’d be proud to see on a wall.

We want people to remember us as the team that helps you speak your truth — clearly, strategically, and with confidence.

So many entrepreneurs and small businesses struggle to express their real value. We’re here to change that. Our message is simple: “You already have something worth saying. We help you say it better.”

Whether it’s through messaging, storytelling, or design, our goal is always the same: to make sure your brand sounds, looks, and feels like you — not like a template, a trend, or someone else’s idea of success.

What we want to be remembered for is our ability to combine strategy and empathy. Clients tell us we’re the first ones who really listened — and then translated that listening into clarity. That’s the energy we want to leave behind: a brand that’s bold, precise, and human.

We’d love it if people could describe us with a sentence like:
“They helped us find our voice — and the courage to use it.”

That’s the impact we want to make.

✨ Thank you for completing your strategic brand profiling journey

Your answers have just laid the groundwork for something meaningful. This isn’t just data — it’s the starting point of a company profile that truly reflects who you are, what you stand for, and where you’re going. All information you’ve shared will be treated with absolute confidentiality and used exclusively to help you build a brand identity that’s aligned, credible, and uniquely yours. You’ve just taken the first step toward greater clarity, coherence, and communication power.

Thank you for taking the time — and the courage — to answer these questions with honesty and intention. What you’ve shared here isn’t a simple form submission. It’s the foundation for a powerful, authentic company profile: a document that gives shape to your voice, your vision, and your value.

Every answer you provided will be treated with the utmost care and confidentiality. We do not share, sell, or reuse any information for purposes beyond this process. The only goal is to help you articulate your brand identity in a way that feels true, impactful, and deeply aligned with your mission.

A well-crafted company profile isn’t just an internal document — it’s the basis for strategic growth. It fuels your website, sharpens your sales pitch, aligns your team, attracts the right clients, and strengthens your positioning in a competitive market. Without it, most branding efforts remain scattered and superficial.

What you’ve done here is more than just answer questions. You’ve taken the first step toward owning your story — and transforming it into something people can understand, trust, and connect with.

We’ll use this material to begin shaping a clear, structured, and emotionally resonant narrative that reflects your brand’s true essence.
You’re not just filling in a form.
You’re building the foundation of everything that comes next